Poor Keyword Research and the Effect on Your Business
When you own a website, there are several items that come to your mind with regard to success on the Internet relating to search engine traffic. Keyword research has been relegated to the sidelines, although SEO keyword research is one element that should be primary in the consideration and the main ingredient in your website’s recipe for online success.
The almost limitless potential of your website’s success, depends on keyword research. Unless you apply yourself to researching your keywords then it unlikely your site will receive any worthwhile traffic, and even less likely that you will receive any traffic that is the result of conversions. It is futile optimizing your website for the search engines, without researching your keywords.
There are several reasons why keyword research is vital to your website’s success. It is not worth aiming for over served markets. You should not go after anything without engaging in keyword research, despite its popularity. The auto insurance market, for instance, is enormous and estimates on the volume of searches every day that involve the words auto insurance, are estimated in excess of ten thousand.
Companies would be willing to shell out a few dollars or more for the opportunity to get a single click using Google Adsense for this phrase. However, being a new website owner, you will not be able to benefit from the multi-million dollar opportunity just by putting up a website that concentrates on the phrase ‘auto insurance’. If you make use of SEO keyword research, you will be able to identify the phrases that are easier to rank and therefore avoid unnecessary expenses from insurmountable keyword markets.
The search terms that people actually use need to be identified. In keyword research you also need to find what buyers actually put in as a search term.. Website owners, even those with plenty of experience make mistakes when it comes to sorting out profitable keywords. Consider a surgical implant service that a dentist wants to promote, first he needs to be very clear what keywords should be used to do this..
In general terms such as ‘teeth implants’, dental implants’ and ‘tooth implants’ may seem almost the same, but the dentist would need to find the optimum phrase in keyword research, the phrase that potential buyers might respond to would be picked out and it would not be necessary to test the traffic for months against the keywords you have chosen.
The third reason is that you can achieve better and faster search engine rankings with the use of SEO keyword research. As it is related to the first reason, doing it affords you the chance to bypass unnecessary expenditures on keywords that may take you months, or even years to get first-page rankings.
Without keyword research, you could encounter difficulties getting recognized for your keyword ‘auto insurance’, as it is used by over a million other websites. But with keyword research, you can modify your keyword to say, ‘free auto insurance quotes’ or ‘top 10 auto insurance companies’, and increase your chances in receiving better search engine traffic and therefore the opportunity to hold first-page rankings.
David Baxter owns and operates several major Internet Marketing websites including www.SmartMediaInnovations.com. He publishes 2-3 new articles per week and is available for consulting and Keyword Research. He can be reached at david@smartmediainnovations.com.
