Which Is Better SEO or PPC

Establishing an Internet presence for your business and pulling in paying customers cannot be done today without a very effective search engine marketing strategy which we will teach you with the Carbon Copy Pro System. While that is a given, it is not always easy to put a marketing plan in motion that will deliver the massive results you really want. That is why it is very important to get familiar with the two types of search engine marketing currently being used and determine which one is a good fit for your goals. One option is Search Engine Optimization (or SEO) and the other option is Pay Per Click (or PPC).

Introducing Search Engine Optimization

There are two aspects of SEO: off-page and on-page. Off-page search engine optimization requires building links pointing to your site from other high valued sites as well as various other strategies that are done off of your actual website in order to boost your own search engine ranking. On-page optimization includes producing keyword rich content and correctly naming each page of the site.

Results you see from SEO are known as organic. A visitor to your website that arrives there from a normal query in the search engine is known as an organic visitor. You didn’t have to pay to drive that person to your website, instead it was a result of your natural placement in the search engines.

Too many people fail with SEO because they do not give it enough time to really take effect and deliver maximum results. SEO is a long term strategy that takes some time and patience to develop. You have to build up your site and prove the value of the site to the search engines in order to receive higher ranking and therefore pull in more traffic.

Pay Per Click

PPC is quite different, starting with the fact that you have to pay for your links to appear on the search engine results pages. Rather than being lumped in with all of the organically placed links, these links are well placed along the very top or down the sides of the results pages.

If you are thinking it’s like advertising in the local paper, you’re wrong. It is a bit more complicated because you are not paying just to be placed on specific keyword results pages. What you are charged for instead are the individual clicks that your links receive. So, if no one clicks your link you won’t be out much but if you become extremely popular with searchers it could get quite expensive. The highest bidders are the highest ranked.

Not every business can afford to do PPC right away since it is a financial investment, but once you do get to the point you can do so, the results are noticeable right away. That is why so many people enjoy running a PPC campaign: you don’t have to wait months or years to see the results!

Another big difference between SEO and PPC is that you just lose your time when an optimization mistake is made, but you lose money and time with PPC mistakes. This is why you have to set up your landing page to the best of your capability so many of those paid for visitors will become paying customers or loyal future visitors. You also need to be very selective with your chosen keywords so you pull in the right visitors.

Clearly there are many differences between search engine optimization and pay per click campaigns. SEO produces long term results and doesn’t cost you money directly. PPC can produce instant results but will cost you every time someone ends up on your website.

An effective search engine marketing strategy which we teach at Carbon Copy Pro will usually incorporate pieces of both. It’s all about fitting a specific plan into a budget you can afford, and deploying tactics that help you achieve your specific goals. For example, if you just created a website and want to begin seeing traffic right away, bidding highly on some of your important key phrases will help you gain an immediate presence.

You may also choose to be heavier handed with PPC if your goal is to bring in immediate sales. SEO can still be used to slowly attract and convert paying customers over time.

Be sure to consider both PPC and SEO when developing your Internet marketing strategy. Both can pay huge dividends for your website, but as mentioned they are extremely different from one another. Used in conjunction, they can be an extremely powerful tag team of Internet marketing.

Learn more about SEO and PPC from Kevin Thomas an online entrepreneur, Super Guide and coach at his website The Carbon Copy Pro Times.